01 · Fintech · iOS & Android
Ledger
Rebuilt the core banking flows around a single idea: every number on the screen should be able to tell you where it came from.
- Role
- Lead Product Designer
- Year
- 2024
- Field
- Fintech · iOS & Android
- Outcome
- +41% Daily active users
The problem
People trusted the bank with their money but not with their screen. The old dashboard showed a balance and a wall of cryptic transaction codes, so the most common support question was the simplest one: what is this charge?
We started by mapping the moments where confidence broke down, then designed the interface to answer the question before it gets asked.
Home screen: balance, spend pulse, and a tappable breakdown for every line.
12
User interviews
3
Prototype rounds
27
Screens shipped
Send money, end to end
- 01
Pick
Recent contacts surface first, no search needed
- 02
Amount
Live balance check as you type
- 03
Review
Fees and arrival time shown before confirm
- 04
Sent
Receipt links straight to the activity feed
Transfer review: the screen that cut transfer support tickets by nearly two thirds.
Designing for doubt
Every confirmation screen was rewritten to state the consequence in plain language, then show the math underneath it. Nothing irreversible happens without a clear, reversible step in front of it.
We tested the copy as carefully as the layout. Free-text usability sessions told us which words people actually trusted.
Outcome
Six weeks after launch, transfer-related support volume dropped by 63% and the App Store rating climbed from 3.6 to 4.8. The clarity work became the template for every new feature that followed.