About
I make complicated things feel simple.
For ten years I’ve worked on the products people use when something matters: moving money, managing a condition, buying the thing they need. The stakes make clarity a feature, not a polish step.
I’m a generalist by choice. I run the research, draw the flows, build the prototype, and stay close enough to the build that the shipped product matches the one we tested.
How I work
Start with the doubt
I look for the exact moment a user stops trusting the screen, then design backward from it. The interface should answer the question before it gets asked.
Research, not opinions
Interviews, diary studies, and usability tests settle arguments that taste cannot. I let real people sort the priorities before I open Figma.
Design in the open
Engineering and support sit in the room while the flow takes shape. A spec with buy-in already baked in ships faster and breaks less.
Measure what shipped
A design is a hypothesis until the numbers move. I instrument the work and report what actually changed, the good and the awkward.
What I bring
Let’s build something clear.
Currently taking on new projects for the next quarter.