03 · Commerce · Web & Mobile
Atlas
A checkout and discovery redesign for a marketplace that was bleeding carts at the last step. We rebuilt the path from browse to bought.
- Role
- Senior Product Designer
- Year
- 2023
- Field
- Commerce · Web & Mobile
- Outcome
- +22% Checkout conversion
Where it broke
Funnel data showed shoppers happily filling carts, then vanishing at payment. The checkout asked for everything up front and surfaced shipping cost on the final screen, after the commitment had been made.
We mapped the journey end to end and rebuilt it around honesty: show the real total early, then make the rest effortless.
Mapping the journey
Before touching a pixel we mapped every step from search to receipt, marking the exact frames where intent dropped. The map is still pinned to the team's wall.
Two thirds of the lost revenue lived in three avoidable screens.
Cart with the total, shipping, and arrival date all visible above the fold.
4
Steps cut to 2
11k
Sessions analyzed
A/B
Validated, not guessed
Designed in the open
Engineering, support, and merchandising co-designed the flow in working sessions so the final spec already had buy-in. Fewer handoffs, fewer surprises.
Conversion rose 22% and cart abandonment fell by almost half within the first quarter.
